Package Design Definition: Packaging design involves the design and creation of a product’s container and how it looks to consumers who might purchase it. … Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.
Advertising agencies work with companies to develop an effective packaging design for each product they sell to consumers. Packaging design involves the design and creation of a product’s container and how it looks to consumers who might purchase it. That is why you typically see a cartoon character on a cereal geared towards children, while adult cereals may have fresh fruit displayed on the box. Not only does packaging design promote a product, it also serves to help protect and prolong the contents as well.
The Lemonaders Team has its own resources and partners that create ideal package designs for clients. They can handle the needs for the Canadian Market (dual language – French and English) labeling as well as everything associated with packaging such as nutrition panels, certification details, USDA needs and more.
- They are specialists in snacks, foods, frozen foods, beverages, baking products, deli and dairy products, organic products and more
- They understand the legal requirements needed for liquor products